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10 Expensive Print Mistakes Marketing Teams Make (And How to Avoid Them)

Written by Philip Dodd | 10 Aug 2026, 15:52:06

10 Expensive Print Mistakes Marketing Teams Make (And How to Avoid Them)

When a print project goes wrong, it's rarely because of the print itself. Often problems begin much earlier. This could be during planning, briefing, artwork preparation, specification or the buying process. The consequences can be significant and expensive – and easily avoided!

When investment into any type of communication means time, cost and reputation, missing a deadline is likely to lead to unexpected costs and lost revenue. It starts with the basics. From a thorough proof read before artwork is submitted to ensuring brand colours are consistent to brand guidelines are some of the areas which the most expensive to rectify. 

At Healeys Printers, we've helped marketing teams, communications teams, agencies and procurement specialists deliver successful print projects for decades.

Along the way, we've seen regularly how many businesses can avoid repeated issues, time and time again. Here are ten of the most common errors and how to avoid them.

The Cost of Getting It Wrong

Most print mistakes are entirely preventable. The challenge is knowing what to look for before production begins.

That's why we've created a practical guide designed specifically for marketing teams, communications professionals and buyers.

Download: The Ultimate Print Procurement & Briefing Toolkit

Healeys understand good advice and best practice is the foundation of every successful project. We have a range of resources to help everyone buy print brilliantly - and improve the outcomes and delivery every time. In this toolkit you'll find:

    • A detailed print planning checklist to plan your best work 
    • Artwork submission guidance every artworker needs
    • Sustainability considerations to help you achieve your goals
    • Production timeline templates to plan what is possible
    • Expert advice from the Healeys team to perfect your print buying

 

Expert advice is on hand

Our team of experienced, trusted expert advisors work across a wide range of sectors. From education, fine art, commercial property, healthcare, pharmaceuticals to working alongside designers and creatives to bring their visions to life. 

To find out what is possible for your business, request a call back today.